LearNing From LockDown
This video is a collection of interviews intended to help students, academics and wider audiences to understand what the lockdown means for communities. Incredible Humans Africa assisted in the filming and support of the production of the video: The Lockdown: Community Perspectives which formed part of a Masters of Public Health practicum course.
For IH.A, the video provides the inspiration behind looking at ways we as a businesses and network of community members can support businesses role in research and community impact projects. We are actively looking at ways to feasibly bridge the gaps between civil society, businesses, public heath and wellness and human rights with improved knowledge translation and dissemination.
Lessons From Lockdown:
How Health Research Can Inform Impact Projects
- We summarise the context of the video
- We look at value of Qualititative Analysis for Education
- Let’s review power of video as a teaching tool
The Covid-19 Pandemic and Lockdown in South Africa
The Covid-19 pandemic which was identified in Wuhan, China in December 2019, has hugely impacted to world and South Africa in many ways.
As a means to curb the spread of the virus, countries, including South Africa implemented a variety of strategies, including nationwide lockdowns. The lockdown placed restrictions on our movements and came into effect on the 26 March 2020 in South Africa.
During the initial stages of lockdown (level 5), schools were closed; borders to both international and domestic travel were closed; restrictions were placed on mass gatherings; people had to remain at home (social visits and social gatherings were not allowed) and only essential travel – for food, medical care and health services were allowed; both formal and informal trading also ceased and exercise was restricted. Our experience of the pandemic and the resultant lockdown has varied greatly, with some people experiencing discomfort and for others, the lockdown has meant that people are faced with huge challenges. For some South Africans, it was impossible to socially / physically distance; people lost jobs and as a result went hungry and were unable to take care of themselves and their families.
These vast differences in the experience of lockdown is due to the very different lived experiences people in SA face – the difference between those who are rich and those who are poor.
IH.A was able to support with the face-to-face interviews, gaining insights into the communities perspective through our unique lens
A useful collaboration is using marketing to promote and showcase people’s lived experience so that these are brought to the attention of decision makers and change makers.
For more information contact: Natasha Kannemeyer at email@example.com
Incredible Humans Africa assisted in the filming and support of the production of the video: The Lockdown: Community Perspectives which formed part of a Masters of Public Health practicum course.
The Value of Qualitative Analysis for Education
Both Heath and Marketing faculties make use of statistic inferences and insights from qualitative or quantitative data after some form of scientific or personal enquiry.
Research studies are generally intended to inform better decision making. In this case, the output from the Practicum is to convey community representatives and health committee experiences of Lockdown in order to supplement the learning experience, specifically of for UCT’s Post Graduate Public Health Students.
On one end, marketing agencies occasionally use in person interviews to understand customer needs, sentiment and experiences. These interviews can greatly impact marketing strategies and plans as the information is channeled and distilled through the various stages of presentation and execution.
The Power of Video as a Teaching Tool
To understand the value of video as a teaching tool in the public health space, more research needs to be conducted. However, we do believe that digital story telling has found a place in Public Health research and video in a variety of forms are already supporting knowledge translation and dissemination objectives.
We would argue that the authenticity of the content and agreed usage there of would be the most important consideration. Currently, funding objectives may not support video content production for video content to be used as teachings tools. The same would apply to using video for in research and impact projects. Students, academics and researchers may not have sufficient exposure in working with digital medium or video to incorporate it in their teaching suite and or research projects.
Currently it is up to the individuals in the space to collaborate with like minded professionals outside the academic or Public Health space.
Our Journey as a New Business
Our Name and Domain
We had an idea of our purpose based on our experience and general ambitions. We decided on our name and registered our domain with our hosting partner, Hostify.
A Good Content Management System (CMS) and Hosting Partner
There are many ways to go about developing a website. We opted for a WordPress CMS website given the low cost, our familiarity with the platform, the opportunities to scale and support offered by Hostify.
WordPress’ impressive open source plugin suite, combined with our hosting partner’s support and focus on security and privacy gave us a powerful combination to start our Digital journey as a new business.
While producing the content for our website, Dreamfuel blessed us with logo options based on our brief. The variety of logos they presented matched our brief perfectly and truly inspired our vision for Incredible Humans Africa. Their design options they supplied were truly phenominal and true to their position. We have showcased the initial options supplied by Dreamfuel below:
We gained second and third opinions on Dreamfuels’ options to get different perspectives. Our brand communication partner, Social Impact, provided the final motivation to select the logo you see today.
We Developed a Basic Website
Once we decided on a logo we felt comfortable enough to develop our website. We used basic elements, considered copy and custom effects to have something representative of the brand and our intention.
Where to from here?
Considerations for the Digital Economy
From here, there are varying degrees of leveraging and expanding on your online presence depending on your:
- Available expertise
We have a strong idea of what to consider as priority based on our experience across a wide variety of industries, sectors and campaign sizes. For businesses and organisations at this stage, we consider conducting digital audits based on general and specific requirements. We consider:
- Web Analytics and conversion tracking
- Your SEO standing
- Your Social Media presence
- Your Paid Media exposure
- Your Content and Communication Strategy
- Your Supporting Systems
We propose strategies based on priorities and execute campaigns in line with your vision, objectives and budget.
We are increasingly excited about supporting general communication and community objectives and have a wealth of experience in driving content performance for larger enterprises.
We are continuously expanding our network of professionals and services to support start-ups, SMEs and enterprise level requirements.
We are also investigating the extent to which we can support key communities by building relationships with key community members, institutions and organisations.
Through our strategic relationships, we hope to give business’ channels and opportunities to contribute to broader community projects, while giving start-up ideas accessible and effective solutions to gain digital exposure.